2016 will be a watershed year for digital media in the US. For the first time, digital will overtake TV ad spending by the end of the year. eMarketer estimates US digital media ad spending will top $72 billion in 2016, vs. $71.29 billion for TV.
Read the full report: emarketer_us_ad_spending-emarketers_updated_estimates_and_forecast_for_2015-2020
