Gifting. It’s exciting, stressful, time-consuming, and perhaps a mix? However you may look at it, it is almost time for some serious gifting. After all, the holidays are just around the corner. But there is a new way to gift. It is called an e-gift, and it will change the way we shop online.

So, what is an e-gift? An e-gift combines the convenience of a gift card with the personal touch of a tangible present:

urban decayHow it works:

  • Send – Choose any product as your personal gift and send directly to your recipient’s email.
  • Surprise – Your recipient opens the email to see the gifted item, and then can select size/color, or exchange the item before it ships.
  • Arrive – The selected gift is delivered to the address the recipient provides.

An example of one of our client’s pages with this feature is below:


With an e-gift, you won’t have to worry about size, color, style, or shipping address. And your recipient won’t have to deal with the hassle of exchange. Though not available on all websites, e-gifting is a fun and easy way to give everyone on your list something they really want this year.