As retailers, we know that there is often a lull during the summer months. But, the show must go on! Here are some clever ways brands are getting creative with their summer sends.

Bright Colors

Just like hummingbirds we are also attracted to pops of color. So, use bright summer colors like golden yellow, original orange, ruddy red and tantalizing teal to make your email stand out! It is always nice to see a little brand flare as well. In this send, TOMS does a nice job highlighting volunteers and philanthropy.

Brand: TOMS

Subject Line: Inspiration for a summer of good

TOMS email

Fresh Prints

Make sure to highlight must haves for the pool and the park, or any other summer activity that is relevant to your brand. There are always new summer prints, and people love variety! VANS lays it all out for us (literally).

Brand: VANS

Subject Line: Pool Vibes

vans email

Summer To-Dos

Create an experience with summer fashion. kate spade and Jack Spade entice their audience with what they would rather be doing. You never know when you’ll need to be ready for an impromptu afternoon picnic in the park or beachside lounging.

Brand: kate spade new york

Subject Line: it’s a date.

kate spade Email

Brand: Jack Spade

Subject Line: Summer. 30% off. Today only.

Jack Spade Email

Summer Staples

Talk about the classics in your summer emails. You know, styles and pieces that will never go out of style. The creative in this Hudson email is simple and plays to the ‘classic’ vibe.


Subject Line: Nothing says Summer like fresh white denim

Hudson email

Hot Sales

This dressbarn email nails the summer theme (who doesn’t love to cool down with a cold treat?). It also makes a clever nod to the sale with the popsicles, each smaller than the one before.

Brand: dressbarn

Subject Line: Summer Just Got Hotter (up to 60% off!)

dressbarn email

We love an eye-catching email! Whether it is a witty take on a sale, a classic black and white, or simply showcasing a product in a relatable way, making your email stand out is key.