Welcome to another episode of Blue Moon Digital Brainiacs. In this episode, Lauren will be talking about content marketing and how it is an important piece of your marketing efforts.
Content Marketing is really about cutting through the noise to bring your content to those that are looking for it.
At its heart, content marketing is all about sharing content. It aims to connect to people on an emotional level. It is a symbiotic relationship really. You are gaining people’s trust by providing value. The more they know you, and the more they like you, the more willing they will be to do business with you.
Good Content Marketing has these 5 elements
- Provides value
- Shared across social platforms
- Externally links
- Doesn’t interrupt
- Creates loyalty
But, having great content on your site doesn’t mean anything if no one ever engages with it. So, there has to be a promotion plan. Basically, how are you going to get it in front of the people looking for it?
The best way to make the most out of your content is a combination of Owned, Earned, and Paid.
So, let’s break that down a little further.
Owned is probably the easiest piece, so we’ll start there.
Owned is a space where you publish your content. Hopefully, you have a blog or a website. But if not, social media outlets can serve as owned platforms as well.
Obviously optimizing your on-site content for search engines is a must! And should be a priority as far as Earned interest goes. Again, social can work here too, you have to earn people’s engagement.
Moving on to Paid.
Optimizing your content isn’t enough. There needs to be paid efforts too. Clearly, and you were probably thinking about it earlier, there is a paid side to those social platforms too.
So really, social is, or can be, all three pillars of supporting your content marketing efforts.
Another important element to note is Influencer marketing. Partnering with Influencers can be paid or earned. The FTC has started to issue more strict guidelines for Influencers. So, I would advise using an agency to navigate these rules.
Content marketing isn’t going to go anywhere. In fact, it will only continue to grow in strength of presence.
So, keep these things in mind and drop us a line if you have any questions at firstname.lastname@example.org.