Lauren Bates

We tapped our CEO (and fearless leader), Cindy Brown, to share her insights on what she thinks should be the focus for digital marketers in the coming year.

Blue Moon Digital: “It is hard to believe this year is coming to a close. What should be the focus in 2016?”

Cindy: “Conversion Rates! Conversion rates have fallen recently. We all know that traffic is a big piece of revenue, but conversion rates are one third of the revenue equation. Conversion rates need to be supported through digital marketing efforts as well.”

Blue Moon Digital: “What would you suggest marketers, or brands do to optimize conversion rates?”

Cindy: “There are 5 things that I suggest to help boost conversion rates.”

There you have it, five ways to help boost conversion rates in 2016! Have questions? Drop us a line at or give us a call at 1.800.455.4499. Cheers to a productive New Year!