We tapped our CEO (and fearless leader), Cindy Brown, to share her insights on what she thinks should be the focus for digital marketers in the coming year.
Blue Moon Digital: “It is hard to believe this year is coming to a close. What should be the focus in 2016?”
Cindy: “Conversion Rates! Conversion rates have fallen recently. We all know that traffic is a big piece of revenue, but conversion rates are one third of the revenue equation. Conversion rates need to be supported through digital marketing efforts as well.”
Blue Moon Digital: “What would you suggest marketers, or brands do to optimize conversion rates?”
Cindy: “There are 5 things that I suggest to help boost conversion rates.”
- Have a mobile strategy
- Carry out two CRO processes/year
- Get ahead on your site search optimization
- Have several mobile payment options
- Make sure you’ve implemented proper tagging
There you have it, five ways to help boost conversion rates in 2016! Have questions? Drop us a line at [email protected] or give us a call at 1.800.455.4499. Cheers to a productive New Year!