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Creating Seamless Commerce for Holiday Shoppers

Helping you easy your holiday woes one quick tip at a time.

 Tips from the Team


How do I boost Holiday sales?
I mean, I am running out of time.


Look beyond promotions! Internal site search optimization, which involves identifying terms searched on your website and improving the results generated.

53%
of users
will leave a site that takes longer than 3 seconds to load.

(Google smartphone survey)

Look beyond promotions! Internal site search optimization, which involves identifying terms searched on your website and improving the results generated.

What is a common mistake when
prepping for the Holidays?


Retailers often plan for holiday by channel, But that’s not how your customer shops. Translation, you’re going to miss a lot of them that way. The best holiday results come from frictionless programs where all channels are aligned and support the overarching strategy.

How can brands turn one-time Holiday shoppers into life-long customers? 


Build an authentic relationship with potential shoppers in advance of holiday. Think personalized messaging, show that you know who they are and what they need. Then, after holiday, take the relationship a step further by incentivizing repeat purchases.

Build an authentic relationship with potential shoppers in advance of holidayThink personalized messaging, show that you know who they are and what they need. Then, after holiday, take the relationship a step further by incentivizing repeat purchases.

32%
of people
want to speak to a device over type because it helps them accomplish tasks faster.(Google)

What’s loyalty got to do with it?


Loyalty is a big deal. It used to be that the consumer found a brand that did what it said and stuck with them. No more! Today’s consumers are informed and won’t blindly rely on what has worked in the past. Be different and capitalize on experiences.

+71% Q1 sales
due to Ulta’s loyalty program and the customers that use it both online and in-store. (Bond Brand Loyalty study)

Loyalty is a big deal. It used to be that the consumer found a brand that did what it said and stuck with them. No more! Today’s consumers are informed and won’t blindly rely on what has worked in the past. Be different and capitalize on experiences.

Anything else?


Treat Yourself! Well, focus on your customers that will. Seriously, 58% of consumers also plan to take advantage of holiday deals to make non-gift purchases, up 4.4% from last year (2016 vs. 2015) NRF

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