Strategy, Data, and Technology – The Three Foundations Needed to Send More Personalized Emails
While data is the thread that ties everything together, there are three parts to a successful B2C segmentation and personalization implementation: Strategy, Data, and Technology. Join us and partners, ClickMail and SmarterHQ, as we cover these three pillars to get you to your ultimate personalization goals.
Key takeaways to take back to the office:
- an integrated approach to email personalization
- leveraging data to inform your communication strategy
- things you can implement today that will impact tomorrow’s results
- good and bad examples of personalization
- the incremental impact each pillar contributes
The Email Experience Council (EEC) is hosting this webinar, Register Here.
