About the Brand
Travel Nurse Across America, TNAA, is a healthcare staffing firm. They help understaffed hospitals reach registered nurses willing to travel or relocate for the duration of their contract.
Travel Nurse Across America came to us looking to increase Registered Nurse Leads in the PPC channel with a target Cost per Lead goal in mind. Our Blue Moon Digital team wanted a more efficient cost per lead at 78% decrease compared to the previous program.
The transition also happened when the global pandemic started to ramp up and we saw an increase in demand for travel nurses in heavily impacted areas.
Blue Moon Digital started with a restructuring of the account to better manage the budget and keep only keywords with solid cost efficiency. Once there was a baseline for performance with the new structure, Blue Moon Digital layered on automated bid strategies to help manage and increase efficiencies.
INCREASE IN BRAND TRAFFIC YoY
DECREASE IN COST PER LEAD YoY
INCREASED LEADS YoY
Brand traffic increased one week into launching a campaign restructure. By the fourth week, the main metric, cost per lead, improved at 77% less than the prior period.
After establishing the restructure as a success due to a significant increase in performance and improved efficiencies, Blue Moon Digital layered on automation dropping CPL to an all-time low, at 76% below our target.
“It has been fantastic partnering with Blue Moon Digital. Not only have they been able to deliver outstanding results, and taken our SEM ROI to new levels, but they are a great group of people that are committed to their clients’ success. “
– Scott Knox, VP of Marketing, Travel Nurse Across America