About the Brand
Stein Mart is an American discount men and women’s department store chain based in Jacksonville, Florida. Customers count on Stein Mart for up-to-the-minute brand name fashion for men and women, unique home décor and gifts and the season’s trendiest accessories at up to 60% off department store prices, every day.
The Challenge
Stein Mart didn’t want to keep holiday-related pages up on their site year-round but with persistence, mockups and data-backed results, they were able to find the functionality to keep holiday-related pages up to improve page ranking and boost their keyword performance going into the 2020 holiday season.
Our Solution
Blue Moon Digital prioritized top holiday pages ahead of the season and ensured those pages stayed live throughout the year to continue to grow search volume and rankings. Keyword strategy focusing on holiday and discount modifiers were kept in place to support performance with the help of insights from our partners at Brightedge leveraged to track progress.
Additionally, splash page content was added to support the lack of products and help customers navigate to other areas of the site while informing them of when to check back closer to holiday.
Our Results
INCREASE YoY IN HOLIDAY-RELATED KEYWORDS ON LIVE PAGES
INCREASE YoY IN DATA CUBE SCORE (CTR X SEARCH VOLUME)
INCREASE YoY FOR SESSIONS
Stein Mart ranked for over 300 search queries, helping secure valuable positions ahead of the holiday season. This positioned the brand in search engine results pages (SERPs) during peak holiday-related searches.
