About the Brand
Smartwool is an outdoor lifestyle brand, focused on wool based products for the active adventurer.
Smartwool wanted to grow their search engine marketing (SEM) program and at a more efficient rate.
For Search, Blue Moon Digital restructured and focused on maximizing brand coverage, as well as improving query/keyword-to-ad and ad-to-landing page relationship.
This allowed BMD to successfully reach more highly qualified users while lowering CPCs in the more relevant journey to purchase.
For Shopping, Blue Moon Digital partnered with Feedonomics to build a heavily optimized, granular product feed to set the foundation of a successful shopping program. Then, BMD optimized the campaign structure and segmented brand/non-brand, which improved bid granularity. This increased reach and helped prioritize key products.
INCREASE IN REVENUE ($500K)
INCREASE IN ROAS
INCREASE IN COST ($134K)
With flat budgets, Blue Moon Digital successfully increased revenue, grew traffic 40%, and decreased CPCs by 27% from 7/1/19 to 10/1/19.
Overall, the client was thrilled with their growth performance metrics YoY.