About the Brand
Show Me Your Mumu’s story began on a little island called Manhattan by two free-spirited and lively ladies, Cologne Schmidt and Cammy Herbert. After searching endlessly for the perfect comfy yet cute staple piece that was missing from their closets, they decided to create their own and the Mumu was born!
Show Me Your MuMu wanted to launch an affiliate program promoting brand awareness; specifically targeting brides, young women and college students. Knowing that first impressions are important, SMYM wanted to be known for their style, and less for a specific campaign or promotion.
By attracting content sites and creating editorial pieces, Blue Moon Digital positioned the brand next to its competitors and in front of potential new brand advocates. Through direct partnerships with bloggers and additional content sites, the fashion brand featured its new summer and denim collections.
One strategy was an exclusive campaign negotiated with a specific loyalty affiliate to promote Show Me Your MuMu’s June Summer Sale a day before it was promoted with any other affiliate partner.
REVENUE DURING 2 WEEK SALE COMPARED TO SAME TIMEFRAME PRIOR TO SALE
CONVERSION RATE EARLY-ON FOR LOYALTY AFFILIATE WITH EXCLUSIVE ACCESS
REVENUE GROWTH MONTH-OVER-MONTH FOR THE FIRST 6 MONTHS
The launch of Show Me Your Mumu’s affiliate program exceeded expectations and forecasts, surpassing initial revenue goals in a short amount of time. Within six months, the affiliate channel grew to represent 7% of total online revenue for the brand. 59% of the affiliate traffic driven represents new site visitors.
The success of the Show Me Your Mumu program can be attributed to understanding the brand’s desired audience and goals, and customizing a program to meet their objectives. A strong partnership and collaborative dialogue around creative and campaigns proved to be key ingredients in the success of the affiliate program overall.
“Affiliate channels are often known for their long ramp-up periods. Under Blue Moon Digital’s management, we saw our affiliate channel quickly strengthen and grow into an essential marketing channel that exceeded our traffic and revenue projections.”
– Luis Hoffer, VP of E-Commerce