About the Brand
Rogue gives you permission to be your boldest self and maintain a sense of freedom—wherever, whenever, however, with whomever. Perfect for road trips, from point A to point B and everywhere in between, Rogue products offer the nicotine you love and a chance to *Go Rogue and do you…no matter where you’re going.
Alternative nicotine products are relatively new to the market and with low consumer knowledge surrounding the product, it presented several challenges that Rogue wanted the MERGE Denver team to execute upon.
Rogue tasked the team with launching their website and the first priority was positioning their website as the go-to for adult nicotine customers to buy products. Rogue also wanted to educate users on the benefits of alternative nicotine products.
Working with BrightEdge, the team devised a plan to analyze the alternative nicotine online space, identify top competitors, ID content opportunity and enhancements, and track performance. They also taught the parent company Swisher how to integrate SEO best practices across the larger organization.
INCREASE IN PAGE 1 KEYWORD RANKINGS IN SIX MONTHS
INCREASE IN NON-BRAND IMPRESSIONS SINCE LAUNCH
INCREASE MoM FOR BRAND SHARE OF VOICE AGAINST COMPETITORS
Through publishing 20+ articles on Rogue’s blog, the company won highly competitive education terms and drove a large amount of traffic to the website. Page 1 keyword rankings and non-brand impressions both increased as well. Rogue now serves as the playbook to launch new or revised websites for Swisher’s other brands.
“As a new product entry in to the market, we knew our SEO strategy would be crucial to the success of Rogue. After our first year, the results speak for themselves.”
Jeff Sanderson, Director of Digital Marketing, Rogue Nicotine