About the Brand

Rogue gives you permission to be your boldest self and maintain a sense of freedom—wherever, whenever, however, with whomever. Perfect for road trips, from point A to point B and everywhere in between, Rogue products offer the nicotine you love and a chance to *Go Rogue and do you…no matter where you’re going.

The Challenge

Alternative nicotine products are relatively new to the market and with low consumer knowledge surrounding the product, it presented several challenges that Rogue wanted the MERGE Denver team to execute upon.

Rogue tasked the team with launching their website and the first priority was positioning their website as the go-to for customers to buy nicotine products. Rogue also wanted to educate users on the benefits of alternative nicotine products.

Our Solution

Working with BrightEdge, the team devised a plan to analyze the alternative nicotine online space, identify top competitors, ID content opportunity and enhancements, and track performance. They also taught the parent company Swisher how to integrate SEO best practices across the larger organization.

Our Results

42%

INCREASE IN PAGE 1 KEYWORD RANKINGS IN SIX MONTHS

500%

INCREASE IN NON-BRAND IMPRESSIONS SINCE LAUNCH

3%

INCREASE MoM FOR BRAND SHARE OF VOICE AGAINST COMPETITORS

Our Results

Through publishing 20+ articles on Rogue’s blog, the company won highly competitive education terms and drove a large amount of traffic to the website. Page 1 keyword rankings and non-brand impressions both increased as well. Rogue now serves as the playbook to launch new or revised websites for Swisher’s other brands.

CASE STUDIES

Completely Bare – Paid Social

Completely Bare ran a Snapchat Test—and it accounted for 55% of traffic to the product page. See how.

Kenneth Cole – Digital Strategy

Learn how Kenneth Cole experienced a 68% conversion lift for paid social.

JanSport – Email Marketing

165% increase in YoY conversions? It’s true.