About The Brand

Fashion brand MILLY epitomizes bold, advanced contemporary fashion with a graceful, feminine edge.

The Challenge

With an emphasis on customer acquisition, the brand sought to increase Facebook fans and expand their social reach. With an emphasis on customer acquisition, the brand sought to increase Facebook fans and expand their social reach.

“We were thrilled with the social display ad campaign that Blue Moon Digital proposed to us. Page likes are crucial to telling the MILLY story, but only if we are speaking to potential lifelong customers.”
Tatiana Perkin, Vice President, Global Brand Marketing at MILLY

Our Solution

Leveraged MILLY’s current customer base, in this case, customers that had opted into the brand’s email list, to create four custom audience segments:

  • MILLY email subscribers (non-Facebook followers)
  • Look-a-Likes (modeled off of current email subscribers & brand followers)
  • Fashion (online shopping interests)
  • Competitors (Facebook followers of other designers)

Supporting Stats

29% 

Increase in Facebook

76K 

Facebook LIKES

6 WEEK 

Turn Around

MILLY was able to boost qualified Facebook likes by 29%
over the course of six weeks by acquiring over 17,000 new brand followers.

Gain 2,500 new qualified Facebook
followers
through Facebook custom audience ad targeting.

MILLY was able to lift their Facebook likes from
59,000 to 76,000 likes
over the course of a six-week campaign.

Over the course of the campaign, which lasted six weeks,
MILLY saw a 29% lift in Facebook likes
and achieved 680% beyond their target goal of 2,500 likes.

MILLY’s Facebook campaign was 26.5%
to goal 
in just the first day.

“Blue Moon started with the basics by trying to convert our email opt-ins into Facebook followers, but also extended our reach by targeting look-a-like consumers on Facebook. Not only did we receive almost seven times the number of new fans we set out to obtain, but, more importantly, we are now able to saturate these ripe consumers with the MILLY story.”
Tatiana Perkin, Vice President, Global Brand Marketing at MILLY