About the Brand
Karl Lagerfeld brought his unique vision of Parisian chic to America: KARL LAGERFELD Paris, with collections including ready-to-wear for women, accessories, shoes, and bags. The fashion house KARL LAGERFELD also offers a range of watches, eyewear, and premium fragrances.
After launching in 2017 as a diffusion line for an iconic fashion designer, this brand came to Blue Moon Digital with small budgets and big revenue growth goals. Through our relationship with the holding company, where we worked with the same client team to manage the digital marketing programs additional brands, we’d proven our value in providing integrated paid media management. Our challenge – find the right marketing mix to maximize revenue in 2018 – with a flat marketing investment YoY.
Blue Moon Digital optimized existing paid media campaigns across Paid Search, Paid Social, Display, and Affiliate for efficiency and scale. We provided strategic program plans and funded each digital channel proportionally according to the amount of demand it was able drive at the greatest scale. The result was substantial revenue gain with no increase to media expenditures.
During the fiscal March-February period, following BMDi takeover of Paid Media Channels, year-over-year performance for the same timeframe saw the following gains:
INCREASE IN TRAFFIC
INCREASE IN NEW USERS
INCREASE IN REVENUE
INCREASE IN CVR