About the Brand

JanSport designs packs, bags and outdoor gear to equip you for great adventures and the kind that happen every day. We’re committed to making durable, functional, versatile products you can count on, whether you’re headed into a long day, out with friends or going off the grid. It’s what we’ve been doing since 1967.

The Challenge

While planning holiday promotions, JanSport’s team wanted strategic opportunities that would support Bluecore’s trigger program performance in increasing engagement and driving site traffic. The team was looking to save time on execution with multiple promotions running in tandem.

Our Solution

In support of JanSport’s holiday promotions (featuring sitewide discounts of 30% and 40% off) the Blue Moon Digital team proposed leveraging Bluecore’s dynamic banners in trigger campaigns.

The Blue Moon Digital strategy team theorized that JanSport would see an incremental lift in CTO, email conversion rate, revenue and ROAS.

Our Results

165%

INCREASE IN YoY CONVERSIONS

8.9%

INCREASE IN YoY REVENUE PER EMAIL

20.8%

INCREASE IN YoY UNIQUE CLICK-TO-CONVERSION RATE

When Bluecore’s dynamic banners were coupled with JanSport’s promotional offers, the campaign was able to scale multiple banners specific to the time period. They highlighted the most relevant promotions and created trafficking efficiencies by leveraging dynamic content instead of manually updating promotional changes.

The JanSport email program saw improvements in click-to-open rates, click-through rates and conversion rates.

“Having the Blue Moon Digital team to help support us in our most critical months has helped us make some major improvements to our email program.”

– Rosie French, Ecommerce Manager, JanSport/Eagle Creek

CASE STUDIES

Kenneth Cole – Digital Strategy