About the Brand
Since 1925, Haband’s wide selection of high-quality, value-oriented products ranging from the latest fashion styles for men and women to home furnishings to gifts and gadgets, and the newest lifestyle convenience products, continues to delight customers with a homespun feel and extraordinary value.
The Challenge
Haband was dealing with a notable decline in organic presence. They saw a 40% decline in Page 1 Keywords MoM. After a technical audit, Blue Moon Digital discovered there were several duplicate pages that were created by their CMS.
Our Solution
Since these pages offered no value to shoppers, slowed Google’s crawlers and wasted budget, Blue Moon Digital leveraged the noindex and nofollow directives to keep Google from crawling and indexing duplicate content. As an extra measure, URL Parameter settings in Google Search Console were adjusted.
Continuing efforts were focused on the hardest-hit pages with unique content that targeted high-value keywords and connected with shoppers.
Our Results
DECREASE OF INDEXED PAGES
INCREASE IN MoM ORGANIC RANKINGS, CONTINUING TO GROW TO 184% YoY
INCREASE IN ORGANIC IMPRESSIONS MoM
After these changes, the number of indexed pages slowly decline. We saw an almost immediate return in Page 1 visibility and a steady increase in organic clicks and impressions. In the following months our duplicate content project, organic clicks and impressions saw continual growth.
