About the Brand
For more than 50 years, Dresbarn has been a go-to fashion destination, providing a great selection at tremendous value. From working women to mothers on the go, they have been there for their customers – for their everyday needs as well as their most special occasions.
The Challenge
Dressbarn, an iconic clothing retailer known for its contemporary work style, was looking to find a new audience that had never before shopped at their site. With the launch of DRESSBAR, a curated selection of exclusive dresses, it was the perfect opportunity to bring new shoppers to the site and drive more conversions, at scale.
Our Solution
We partnered with Quantcast to fill the purchase funnel with high-value new shoppers and influenced them to make a purchase.
- Prospecting: brought new customers to the dressbarn site to build awareness of DRESSBAR’s exclusive designer collections.
- Personalized Retargeting: shoppers brought to the site through Prospecting were targeted with relevant calls to action on their site-browsing behaviors.
- Cross-Device Targeting: Quantcast’s mobile solution delivered advertisements catered to the individual device
Our Results
INCREASE IN POST-CLICK CONVERSIONS
CINCREASE IN POST-IMPRESSION CONVERSIONS
INCREASE IN BUDGET WITH CONSISTENT ROAS
“We were so pleased to share our DRESSBAR launch with new and existing customers. The combination of Quantcast’s Personalized Retargeting solution and Quantcast’s Prospecting allowed us to grow our audience while effectively maintaining our ROAS.”
– Kim Audan, Vice President of Ecommerce, Dressbarn
