About the Brand
Completely Bare offers spa-quality hair removal products that you can use in the comfort of your own home. All products are PETA Certified Cruelty-Free and formulated without Parabens or Phthalates.
The Challenge
Completely Bare came to Blue Moon Digital looking to promote the launch for their latest product, Don’t Grow GLOW, during May 2021.
They wanted to expand their audience reach to the new product page through Snapchat, in addition to their existing paid advertising efforts on Facebook and Instagram.
Our Solution
The Blue Moon Digital team built out campaigns in Snapchat to drive awareness and traffic, with ads primarily focused on the product Don’t Grow GLOW. The team implemented audiences based on shopping habits, online interests and lookalike audiences from previous Completely Bare site visitors.
Our Results
OF ALL SNAPCHAT IMPRESSIONS DROVE TO DON’T GROW GLOW CREATIVE
TOTAL SWIP-UPS (CLICKS) TO SITE
OF ALL SITE TRAFFIC FOR THE MONTH OF MAY CAME FROM SNAPCHAT
Our Results
Blue Moon Digital saw an increase in both overall site traffic (up 90% from April 2021) and traffic specifically to the Don’t Grow GLOW product page. Snapchat accounted for 55% of traffic to the Don’t Grow GLOW page for the month of May 2021.
After running on Snapchat for just one month, Blue Moon Digital saw a swipe-up rate (CTR) of 0.39%, which was significantly higher than the 0.1% industry average. The campaigns also drove 5,872 total swipe-ups, or clicks to site.
“Blue Moon Digital gave us a chance to run a Snapchat Test and it was amazing to be able to dip our toes in. For a small investment we could test the waters and find out the best way to reach our audience and increase conversion.”
– Lily Buranasombhop, Director of Marketing, Completely Bare
