About the Brand
Buck Mason was founded in 2013 with retail stores in Los Angeles, New York and San Francisco. Buck Mason makes fashion less complicated, building each piece to last beyond a single season. Consistency in fit, fabric and quality guide this hands-on approach.
Buck Mason was featured on Shark Tank and held a large brand presence online, but had not translated that to their non-brand efforts just yet. They approached MERGE Denver to increase their non-brand exposure.
As a new startup, there was a significant need to grow Buck Mason’s presence outside of brand-specific traffic so they could maintain the momentum kickstarted by the brand-focused TV exposure on Shark Tank.
The MERGE Denver SEO team worked with partners at BrightEdge to perform a competitor gap analysis that involved comparing the site’s actual performance to that of their competitors.
The team also utilized BrightEdge’s DataCube technology to benchmark and find easy optimization wins to implement early on.
INCREASE IN SESSIONS
INCREASE IN REVENUE
INCREASE IN AOV
Once the findings were implemented, there was an immediate spike in high-ranking keywords on the top pages both overall and in non-brand specifically.
The performance of their site’s product category pages also improved very quickly as more people were finding these pages and Buck Mason saw conversion rates increase by 23%.