About the Brand
Bliss believes inner happiness leads to outward beauty. Their transforming skin wellness products feel and smell amazing and do what they say they will.
Bliss wanted to understand how their Display marketing efforts impacted store visits to Target over a 60-day testing period.
Blue Moon Digital joined display partner Ericsson Emodo to deliver a foot traffic study to determine what creatives drove the most store traffic, time after ad exposure to visit, and proximity of visitors to a Target during time of ad exposure.
LIFT IN STORE VISITS
OF ALL VISITORS VISITED WITHIN 12 HOURS OF AD EXPOSURE
The 320×480 Native Ad drove the most store visits
Friday and Saturday were peak visit days, suggesting heavying up ads mid-week would capitalize on planned weekend trips to Target
Eight of the top twenty visited stores were in New York
“Not only was BDMi able to deliver an effective display campaign for our brand, but they also were able to tie our digital efforts to offline transactions to help measure our ultimate goal.”
– Gabbie Bradford, Senior Manager, Performance Marketing, Bliss