About the Brand
Bliss is a spa skincare brand that combines 20+ years of professional skin expertise with cutting-edge innovations and nourishing ingredients to create products that leave you – and your skin – glowing.
Bliss tasked us with increasing Amazon revenue MoM by 23% for Amazon Prime Day (July 15th & 16th) due to the heightened traffic, visibility, and sales potential that comes with Amazon Prime Day, a competitive shopping day in its own right.
To achieve the client’s goals, Blue Moon Digital leveraged a multi-step approach to ensure that the increased revenue goal was obtainable. Within Amazon, an exclusive discount was created for Prime members, which in turn further promoted product listings with a Prime Day badge. In addition, Prime Day-only campaigns were created, allowing for specific products to be boosted and managed at more competitive levels via third-party retail optimization platform, Teikametrics. To assist with driving even more traffic towards Amazon, BMDi partnered with a key affiliate to create awareness of Bliss’ Prime Day offerings.
INCREASE IN MOM SALES
SPIKE IN TRAFFIC DURING PRIME DAY
INCREASE IN SALES OVER THE PREVIOUS WEEK
Sales in July exceeded forecast by +35% with a MoM increase of +65%
Total sales during the two-day Prime Day period exceeded monthly revenue totals for Jan-April
Bliss CVR improved by +63%
Traffic spiked by +674% during Prime Day, compared to the same days in the previous week, outperforming the initial forecast of +53%
With enhanced advertising and off-site affiliate support on two key products, sales increased +3,266% over the previous week