About the Brand

Bliss is a spa skincare brand that combines 20+ years of professional skin expertise with cutting-edge innovations and nourishing ingredients to create products that leave you – and your skin – glowing.

The Challenge

Bliss tasked us with increasing Amazon revenue MoM by 23% for Amazon Prime Day (July 15th & 16th) due to the heightened traffic, visibility, and sales potential that comes with Amazon Prime Day, a competitive shopping day in its own right.

Our Solution

To achieve the client’s goals, Blue Moon Digital leveraged a multi-step approach to ensure that the increased revenue goal was obtainable. Within Amazon, an exclusive discount was created for Prime members, which in turn further promoted product listings with a Prime Day badge. In addition, Prime Day-only campaigns were created, allowing for specific products to be boosted and managed at more competitive levels via third-party retail optimization platform, Teikametrics. To assist with driving even more traffic towards Amazon, BMDi partnered with a key affiliate to create awareness of Bliss’ Prime Day offerings.

Our Results

65%

INCREASE IN MOM SALES

674%

SPIKE IN TRAFFIC DURING PRIME DAY

3,266%

INCREASE IN SALESE OVER THE PREVIOUS WEEK

Sales in July exceeded forecast by +35% with a MoM increase of +65%

Total sales during the two-day Prime Day period exceeded monthly revenue totals for Jan-April

Bliss CVR improved by +63%

Traffic spiked by +674% during Prime Day, compared to the same days in the previous week, outperforming the initial forecast of +53%

With enhanced advertising and off-site affiliate support on two key products, sales increased +3,266% over the previous week

CASE STUDIES