About the Brand

Altra Running is a premium road and trail running shoe company focused on providing technology that promotes a natural and healthy running form for runners of all ability levels.

The Challenge

Due to social distancing and quarantining measures from the outbreak of COVID-19 in the US, the running shoe vertical experienced a surge in demand. Our client, Altra Running, needed a strategy that was able to adapt quickly to the changing market conditions.

Our Solution

Thankfully, Blue Moon Digital had transitioned the account to a comprehensive search & shopping automated bid-strategy in January 2020.

With this approach in place, Altra Running was automatically able to meet the surge in demand during COVID-19 while beating their ROAS goals using SA360 Auction-Time Bidding automation. This led to 161% revenue growth YoY in search and shopping between March and May.

Our Results

161%

INCREASE IN REVENUE

72%

INCREASE IN ROAS

101%

INCREASE IN CVR

CASE STUDIES

Travel Nurse Across America – SEM