9:00am – 4:00pm: Arrive in Denver, Meet and Greet with BMDi teams
4:00pm – 6:00pm: Welcome Reception at Union Station
6:30pm – 9:30pm: Formal Welcome Dinner at Hilton Garden Inn Denver Union Station
SPEAKER: Blue Moon Digital, Cindy Brown, CEO
7:30am – 8:55am: Open Breakfast
9:00am – 9:20am: Brand Summit Kickoff – Empowering Change in the Digital Age
SPEAKER: Blue Moon Digital, Cindy Brown, CEO
9:25am – 10:05am: Righting the Ship: How Global Brands Realize Digital Transformation
– Panel Featuring –
SPEAKER: Molson Coors, Joanna Darst, Global Director of Media and Consumer Activation
SPEAKER: Astellas Pharma, Vince Kelly, Senior Manager, Customer Engagement
10:10am – 10:25am: Break
10:30am – 10:50am: Distributed Commerce Marketplaces, Social Selling, Wholesale Strategies & More
SPEAKER: Bliss, Karilyn Anderson, Vice President of Digital
10:55am – 11:40am: Round Table Sessions
Table #1: The State of Marketplaces & Social Selling (Leader: Billy McCall)
Table #2: Consumer Strategies to Drive & Amplify Engagement (Leader: Elaine Ruben)
Table #3: Navigating the World of Social & Influencer Marketing (Leader: Karen Robinovitz)
Table #4: Branded Content: What Are You Investing In & Why? (Leader: Will McGihon)
10:30am – 10:50am: How to Win Business and Influence Decisions….with Data
SPEAKER: Blue Moon Digital ,Chad Seaver, Strategic Account Director
SPEAKER: Squaw Valley Ski Holdings, Tracy Smith, Director CRM
10:55am – 11:40am: Round Table Sessions
Table #5: Data Driven Decisions: How You’re Turning Analysis into Action (Leader: Clare Detrick-Yee)
Table #6: Marketing Analytics, Attribution & Customer Measurement (Leader: Steve Lamar)
Table #7: Technology Strategies: What’s Working Vs. Not for Your Organization (Leader: Rachel Hazelwood)
Table #8: Getting to a Unified Customer Data Story (Leader: Bard Higgins)
11:45am – 12:05pm: Generational Panel: How Digital is Influencing Consumers by Age
12:10pm – 1:25pm: Lunch & Partner Meet ups
1:30pm – 1:55pm: Brave New Work: Embracing Change at All Levels of Your Organization
SPEAKER: Author & Founder, The Ready, Aaron Dignan
2:00pm – 2:25pm: What’s New at Google
SPEAKER: Google, Chris Morgan, Head of Agency East, Performance
2:30pm – 2:55pm: Human vs. Machine: The Power of People Enabled By AI
– Panel Featuring –
SPEAKER: Facebook, David Finn, Agency Partner Manager
SPEAKER: Bluecore, Karina Salenieks, Senior Vice President of Sales
SPEAKER: Pepperjam, Seth Goroff, Head of Growth
MODERATOR: Blue Moon Digital, Garrett Hood, Vice President of Paid Media
3:00pm – 4:00pm: Break (meet with Reps, Partners, etc.)
4:00pm – 6:00pm: Activities, R&R
6:30pm – 10:00pm: Bigsby’s Folly – Cocktails, Dinner, Live Music & Entertainment
7:30am – 8:55am: Open Breakfast
9:00am – 9:05am: Day Two Kickoff
SPEAKER: Blue Moon Digital, AJ Workman, Chief Revenue Officer
9:05am – 9:25am: Data Enablement for the 99%
SPEAKER: Domo, Ben Schein, Vice President Data Curiosity
9:30am – 9:50am: A Changing Search Landscape & How to Optimize for It
SPEAKER: Blue Moon Digital, Matt NeSmith, Director of SEO Services
9:55am – 10:15am: Riding the Video Wave in a Mobile-First World
SPEAKER: Facebook, Rachael Sperling, Creative Strategist
10:20am – 10:40am: Storytelling Through Compelling Creative: Video, Native & Content Strategies
– Panel Featuring –
SPEAKER: Taboola, David Oberstein, Media Sales Manager of Enterprise Performance
SPEAKER: GIII Apparel Group, Marlene McDade, VP Brand Marketing and Licensing
SPEAKER: Blue Moon Digital, Cassie Schultz, Head of Display Strategy
MODERATOR: Blue Moon Digital, Chrissy Usher, Account Director
10:45am – 10:55am: Break
11:00am – 11:20am: When Change Comes Quickly: Ensuring Operational Readiness
SPEAKER: rue21, Robert Brous, Vice President of e-Commerce and Digital
11:25am – 12:05pm: Round Table Sessions
12:10pm – 1:25pm: Lunch & Vendor Meet up
1:30pm – 1:55pm: Making the Most of Your Brand’s Best Asset – Customer Data
– Panel Featuring –
SPEAKER: Yext, Wesley Barrow, SVP New Business
SPEAKER: Listrak, Arthur Tschopp, Regional Director of Business Development
SPEAKER: Wiland, Tom Murray, SVP Strategic Initiatives
MODERATOR: Destination Maternity, Linda Thomas, Director of Digital Marketing
2:00pm – 2:20pm: A Conversation with Real Live Data Scientists: Using Data Science to Address Real World Digital Challenges
SPEAKER: Blue Moon Digital, Dr. Ziyi Wang, Chief Data Scientist
SPEAKER: Blue Moon Digital, Julianna Renaud, Data Scientist
MODERATOR: Blue Moon Digital, Rachel Hazelwood, Product Manager
2:25pm – 2:30pm: Closing Remarks
2:35pm – 2:55pm: Digital Natives: A Discussion with Your Future Customers
MODERATOR: Blue Moon Digital, Cindy Brown, CEO
Venue
