Tuesday, June 25th

9:00am – 4:00pm: Arrive in Denver, Meet and Greet with BMDi teams

4:00pm – 6:00pm: Welcome Reception at Union Station

6:30pm – 9:30pm: Formal Welcome Dinner at Hilton Garden Inn Denver Union Station

SPEAKER: Blue Moon Digital, Cindy Brown, CEO

Wednesday, June 26TH

7:30am – 8:55am: Open Breakfast

9:00am – 9:20am: Brand Summit Kickoff – Empowering Change in the Digital Age

SPEAKER: Blue Moon Digital, Cindy Brown, CEO

9:25am – 10:05am: Righting the Ship: How Global Brands Realize Digital Transformation

    – Panel Featuring – 

SPEAKER: Molson Coors, Joanna Darst, Global Director of Media and Consumer Activation 

SPEAKER: Astellas Pharma, Vince Kelly, Senior Manager, Customer Engagement

10:10am – 10:25am: Break

Digital Marketing Track

10:30am – 10:50am: Distributed Commerce Marketplaces, Social Selling, Wholesale Strategies & More

SPEAKER: Bliss, Karilyn Anderson, Vice President of Digital

10:55am – 11:40am: Round Table Sessions

Table #1: The State of Marketplaces & Social Selling (Leader: Billy McCall)

Table #2: Consumer Strategies to Drive & Amplify Engagement (Leader: Elaine Ruben)

Table #3: Navigating the World of Social & Influencer Marketing (Leader: Karen Robinovitz)

Table #4: Branded Content: What Are You Investing In & Why? (Leader: Will McGihon)

Data Strategies Track

10:30am – 10:50am: How to Win Business and Influence Decisions….with Data

SPEAKER: Blue Moon Digital ,Chad Seaver, Strategic Account Director 

SPEAKER: Squaw Valley Ski Holdings, Tracy Smith, Director CRM 

10:55am – 11:40am: Round Table Sessions

Table #5: Data Driven Decisions: How You’re Turning Analysis into Action (Leader: Clare Detrick-Yee)

Table #6: Marketing Analytics, Attribution & Customer Measurement (Leader: Steve Lamar)

Table #7: Technology Strategies: What’s Working Vs. Not for Your Organization (Leader: Rachel Hazelwood)

Table #8: Getting to a Unified Customer Data Story (Leader: Bard Higgins)

11:45am – 12:05pm: Generational Panel: How Digital is Influencing Consumers by Age

12:10pm – 1:25pm: Lunch & Partner Meet ups

1:30pm – 1:55pm: Brave New Work: Embracing Change at All Levels of Your Organization

SPEAKER: Author & Founder, The Ready, Aaron Dignan

2:00pm – 2:25pm: What’s New at Google

SPEAKER: Google, Chris Morgan, Head of Agency East, Performance

2:30pm – 2:55pm: Human vs. Machine: The Power of People Enabled By AI

 – Panel Featuring –

SPEAKER: Facebook, David Finn, Agency Partner Manager

SPEAKER: Bluecore, Karina Salenieks, Senior Vice President of Sales

SPEAKER: Pepperjam, Seth Goroff, Head of Growth

MODERATOR: Blue Moon Digital, Garrett Hood, Vice President of Paid Media

3:00pm – 4:00pm: Break (meet with Reps, Partners, etc.)

4:00pm – 6:00pm: Activities, R&R 

6:30pm – 10:00pm: Bigsby’s Folly – Cocktails, Dinner, Live Music & Entertainment

Thursday, June 27th

7:30am – 8:55am: Open Breakfast

9:00am – 9:05am: Day Two Kickoff 

SPEAKER: Blue Moon Digital, AJ Workman, Chief Revenue Officer

9:05am – 9:25am: Data Enablement for the 99%

SPEAKER: Domo, Ben Schein, Vice President Data Curiosity

9:30am – 9:50am: A Changing Search Landscape & How to Optimize for It

SPEAKER: Blue Moon Digital, Matt NeSmith, Director of SEO Services  

9:55am – 10:15am: Riding the Video Wave in a Mobile-First World

SPEAKER: Facebook, Rachael Sperling, Creative Strategist 

10:20am – 10:40am: Storytelling Through Compelling Creative: Video, Native & Content Strategies

Panel Featuring – 

SPEAKER: Taboola, David Oberstein, Media Sales Manager of Enterprise Performance 

SPEAKER: GIII Apparel Group, Marlene McDade, VP Brand Marketing and Licensing

SPEAKER: Blue Moon Digital, Cassie Schultz, Head of Display Strategy  

MODERATOR: Blue Moon Digital, Chrissy Usher, Account Director 

10:45am – 10:55am: Break

11:00am – 11:20am: When Change Comes Quickly: Ensuring Operational Readiness

SPEAKER: rue21, Robert Brous, Vice President of e-Commerce and Digital

11:25am – 12:05pm: Round Table Sessions

12:10pm – 1:25pm: Lunch & Vendor Meet up

1:30pm – 1:55pm: Making the Most of Your Brand’s Best Asset – Customer Data

Panel Featuring – 

SPEAKER: Yext, Wesley Barrow, SVP New Business

SPEAKER: Listrak, Arthur Tschopp, Regional Director of Business Development

SPEAKER: Wiland, Tom Murray, SVP Strategic Initiatives

MODERATOR: Destination Maternity, Linda Thomas, Director of Digital Marketing 

2:00pm – 2:20pm: A Conversation with Real Live Data Scientists: Using Data Science to Address Real World Digital Challenges

SPEAKER: Blue Moon Digital, Dr. Ziyi Wang, Chief Data Scientist

SPEAKER: Blue Moon Digital, Julianna Renaud, Data Scientist 

MODERATOR: Blue Moon Digital, Rachel Hazelwood, Product Manager 

2:25pm – 2:30pm: Closing Remarks 

2:35pm – 2:55pm: Digital Natives: A Discussion with Your Future Customers

MODERATOR: Blue Moon Digital, Cindy Brown, CEO

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