Improving user experience with data.
What may be obvious to you, isn’t always obvious to your shoppers.
At its most basic use, CRO identifies what people are looking for when they land on your site and subsequently fulfill those expectations. In other words, it increases the percentage of website visitors that have an overwhelmingly positive experience, turning browsers into valuable customers.
Based on the KPI’s a brand is trying to improve, CRO can be executed in many customizable ways. Not only does CRO help to improve ROI, it helps drive the focus of the customer journey by giving them what they want in that moment. For instance, if a user cannot easily navigate to find a relevant size or color this is a barrier in the customer journey that could lead to frustration and higher exit rates.