Comprehensive Email Strategies Built Around Data
Leverage innovative ideas to drive your email marketing strategy.
Blue Moon Digital, Inc. got its start with email marketing strategy. Our 17 years of experience coupled our deep knowledge of ESPs and audience tools allows us to develop brand specific, customize marketing programs in the ever-evolving world of email. Each email sent should be impactful and relevant to the consumer, and we take the time to build out strategies that work for your brand and your customer
How We Do It Better
Acquisition and Awareness
By monitoring customer purchase history, email and social media engagement, and preference center choices, we analyze the how, when, and why your customer is interacting with your brand. These behaviors are pivotal to improving your email program.
Let’s discover your subscribers’ behavior and preferences and interact with them on a more compelling and meaningful level. We let the data tell us what needs to be tested and optimized. With real-time views of your email program’s metrics we can make informed choices, enhance existing campaigns, and refine subscriber journeys.
Continually Testing, Optimizing, Analyzing
We don’t test to just test—we test to understand and grow performance. This means we are strategic, thoughtful, and impactful with our testing. We want to see a return on investment, which is why we are always improving and testing to see what is no longer working. We optimize your email program to adhere to best practices, making sure no test results are wasted.
Our email strategists stay on top of trends, so you don’t have to. We are continually learning about new AI technology to utilize, monitoring inbox deliverability, and researching new ways of incorporating real-time content. Whether this means personalized promotions, forecasted products, or localized information, we stay on the leading-edge of technology to elevate your email marketing strategy and program.
The Impact We Make
Our email strategy focuses on being proactive, not reactive. Your email strategist is focused on simultaneously buttoning up your email program with best practices while pushing the envelope with email innovation.