Vicki Campana

Mother’s Day is all about celebrating Mothers, Grandmothers, Aunts, and any other women in our lives that are important to us. It’s a day to celebrate these amazing women and all of the support and love that they have provided us.

It’s hard to ignore the number of Mother’s Day emails that are sent out for weeks on end, leading up to this special day. Some of the messages and creativity is just too much to ignore. Here are the top emails I came across this year, and what was so amazing about them!

Best Free Offer and Collaboration

Subject: She’ll Love This (And So Will You)

ann taylor - mothers day email

Ann Taylor partnered with Paperless Post this year for Mother’s Day, allowing customers to choose from 8 cards online. Subscribers could either email their Mom the free card, or starting at just $1.45, they could customize, and mail her a paper card. Sounds like a win-win to me!

Sweetest Animation and Sale

Subject: extra 25% off sale! plus, mother’s day gifting, covered.

kate spade - mothers day email 3

kate spade knocked it out of the park with this sweet daisy animation and an amazing sale! Who doesn’t want an extra 25% off sale items, and to watch an adorable purse of flowers bloom? This sale was so good, I am sure most subscribers not only bought something for Mom, but also for themselves. Click here for the GIF version.

Let’s Get Personalized

Subject: Personalize Your Mother’s Day Gifts!

fossil - mothers day email

Monogramming is everywhere, so why not emboss or engrave something for Mom? Fossil offers embossing on bags, engraving on watches, you can pick your favorite bag charm to add some personal flare, or design a watch for Mom. Bonus: Fossil offers this all the time, not just for Mother’s Day.

Gift Guide: Something for everyone

Subject: Gifts for the most important woman in your life

BR - mothers day email

Many brands offered gift guides this year for Mother’s Day, but Banana Republic stood out by offering something for the classic, modern or casual Mom. They also offered a bonus category for surprises under $75, for those of us on a budget. Want more email detail? Click here.

Most Heartfelt

Subject: The “Mother” of all gift guides is here

alex and ani - mothers day email

Alex and Ani took it to a personal level by including gorgeous snapshots of Mothers and their children in this email, pulling at the heart strings this year. They spoke to their unique jewelry, allowing the subscriber to shop for anyone on their list. As an added bonus, they ran a #MothersLove sweepstakes by snapping and sharing a pic of you and your Mother figure. See the email up close.

Beautiful Letters

Subject: Why I love Mother’s Day

new york co - mothers day email

New York and Company featured Eva Mendes in this email, and she appears to have written a beautiful letter speaking to the inspiration behind her new collection, the amazing women in her life. This email is not only gorgeous but speaks to the subscriber, giving it a personal touch. Fall in love with the email.

I hope everyone enjoyed their Mother’s Day, and the beautiful emails they received this year!