We made another episode of the Blue Moon Digital Brainiacs. This one talks about International eCommerce! Let’s jump right in!
It pays to do your homework! So, first things first, learn who your international customers are and how they shop.
Think of things like, what are your target markets and target audiences?
- Will they include different languages and geolocations? And don’t overlook translation or dialect.
- Are there specific locales or customers within that market that are more valuable? (for marketing campaigns with unique messaging)
- Are there known customer profiles or demographics?
Keep a focus on digital. So, what are the goals for your digital presence? To figure out that piece, keep these things in mind.
- Branding: Creating brand awareness in the target market. Especially when there is no digital presence in that market
- Tune-In: Support awareness around key events or programming in that market
- Site Engagement: Driving the most engaged types of visitors to your site
And remember Murphy’s Law, whatever can go wrong, will. So anticipate potential obstacles, such as:
- The local competition?
- Handling customer service in a foreign market?
What about payment?
Will you be leveraging a payment processor with local options (in addition to accepting international credit cards)? If so, who and for what markets? How will you fulfill and ship product?
Lastly, keep an eye on trade agreements, the political environment (stateside and abroad) and how they will affect you. With Brexit looming and this year’s election, things are going to change. So keep that on your radar.
Admittedly, that is a lot to think about. But, when breaking into the international space, it is kind of like starting your business all over again and you want to do it right.
We just threw a lot at you. So, if you have questions, feel free to contact us at firstname.lastname@example.org
Cheers to your international business!