Lauren Bates

We’re back with a new episode of the Blue Moon Digital Brainiacs! Lauren and Jess are breaking down our favorite quick-hitting holiday tips to keep you moving forward during this busy time of year.

Transcript:

Hello, and welcome to another episode of the Blue Moon Digital Brainiacs! Today we are talking Holiday readiness.

So, as you are probably aware, the Holiday season is upon us. Here at Blue Moon Digital, we are focused on helping you work smarter, not harder.

We are here to give you the scoop on how to prepare for this busy time of year and stay agile. Making your holiday planning less stressful.

At this point, you should be focusing on staying agile with your marketing plan. Pay attention to things like changes in shopping behavior, by listening and responding to your shoppers in a timely manner.

Start promoting:

  • gift guides
  • trend collections
  • special offers

Leverage dynamic channel functionality to customize the shopping experience. Make it personal and connect to them on an emotional level. Update title tags to call out any products or promotions that are prime for this holiday season.

In November and December, it is a little different. In these months, it is all systems go. So, make sure your holiday content is updated and optimize campaign performance. Also, it is important to stay up-to-date on inventory & be ready to shift the product or promotional focus if items run out of stock. Continually assess performance & adjust strategies as needed.

For more Holiday tips, check out our Holiday Insights page. Or, contact us at inquiries@bluemoondigital.co. Happy holiday planning!

Cheers, see you later.