Key Holiday Dates
-Black Friday: November 24th
-Small Business Saturday: November 25th
-Cyber Monday: November 27th
-Green Monday: December 11th
-Hanukkah Starts: December 12th
-Free Shipping Day: December 15th
-First-Class Shipping Deadline: December 19th
-Hanukkah Ends: December 20th
-Priority Shipping Deadline: December 20th
-Priority Express Shipping Deadline: December 22nd
-Christmas Eve: December 24th
-Christmas Day: December 25th
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Holiday Blogs

ROCK YOUR HOLIDAY SEASON

We'll help you Power Up and remain Always On during the holiday season.
Power Up for Holiday
Start Here
Always On for Holiday
Start Here

 Survival Guide Check List


If you haven’t partnered with Amazon this season, it is a little late. But not too late to test! 


And test you should, through a feed-based 3P account on Seller Central. Unlike a 1P relationship via Vendor Central, going direct saves on margin and gives you fulfillment flexibility. Need a feed partner recommendation or help getting started? Let’s talk.

76%
of mobile shoppers
have changed their mind about which brand to buy from while shopping

(Google smartphone survey)

And test you should, through a feed-based 3P account on Seller Central. Unlike a 1P relationship via Vendor Central, going direct saves on margin and gives you fulfillment flexibility. Need a feed partner recommendation or help getting started? Let’s talk.

Want more Holiday shoppers this year? Trick question, everyone does!


Activate new audiences now to increase awareness and expand your target pool, spending on conversion tactics later when consumers are in-market. It will be too expensive and saturated to grow your customer base in November.

Your holiday calendar and budgets were done in August….Right?


Now is the time to confirm you are making the most of that strategy across channels. Secure your affiliate placements and display media buys now, they go fast. Identify channel opportunities for promotional exclusives or unique digital activations. Be sure to have your gift guides, look books and seasonal style tips optimized for search.

Making the most of your data? Odds are, you’re not.


But a lot of retailers have the same problem. Too much data, so little time. Transform your data into actions that drive your business by leveraging platforms like Google Data Studio or an enhanced platform like Domo. We adore them both and will show you how.

But a lot of retailers have the same problem. Too much data, so little time. Transform your data into actions that drive your business by leveraging platforms like Google Data Studio or an enhanced platform like Domo. We adore them both and will show you how.

38.0%
of US retail
ecommerce sales during the 2016 holiday season took place on Amazon(eMarketer)

Your best performing audiences are right in front of you.


But you might not have noticed. Get your house file in order through email data appends, list hygiene best practices, and buyer segmentations now. Utilizing your buyer information will inform look-a-like targeting and buyer suppression for success in the height of the season.

1/3 of
shoppers
said all of their holiday weekend purchases were driven by promotions(NRF)

But you might not have noticed. Get your house file in order through email data appends, list hygiene best practices, and buyer segmentations now. Utilizing your buyer information will inform look-a-like targeting and buyer suppression for success in the height of the season.

Are you keeping up with your customers? Be faster!


Your mobile site needs to load in 3 seconds. More than that and your customer has already moved on. Conduct a mobile audit before you’re forgotten. It is easier than you think. We’ll point you in the right direction.

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