The holidays are upon us and this year we are focused on helping you work smarter, not harder. Our team of digital experts are here to give you the scoop on how to prepare for this busy time of year and stay agile. Thus, making your holiday marketing planning a little less stressful.

Holiday Planning

September

DEFINE PRE-HOLIDAY STRATEGIES

Thursday, Sept. 1st – Friday, Sept. 30th

  • Analyze last year’s performance data & incorporate ‘wins’ into this year’s plan
  • Outline your marketing communication & promotional cadence
  • Apply a mobile first approach
  • Curate merchandise & gift guides
  • Build out keywords for new holiday products & gifting searches
  • Create dedicated landing pages for key holiday dates
  • Create audience segments now so they have time to gather enough historical data

October

APPLY AGILE MARKETING

Saturday, Oct. 1st – Monday, Oct. 31 st

  • Plan for changes in shopping behavior
  • Listen, target and respond to your shoppers’ now
  • Define your testing strategy, test early & often
  • Start promoting gift guides, trend collections & special offers
  • Implement holiday bidding strategies
  • Leverage dynamic channel functionality to customize the shopping experience
  • Update title tags to call out any products or promotions that are prime for this holiday season

November & December

ALL SYSTEMS GO

Tuesday, Nov. 1st – Saturday, Dec. 31st

  • Execute holiday promotions
  • Update holiday content
  • Optimize campaign performance
  • Maintain an up-to-date inventory pulse & be ready to shift the product or promotional focus if items run out of stock
  • Monitor intra-day performance to quickly identify any unexpected changes
  • Continually assess performance & adjust strategies as needed
  • Highlight shipping deadlines in your emails & ads to drive a sense of urgency