Challenge

Dressbarn, an iconic clothing retailer known for its contemporary work style, was looking to find a new audience that had never before shopped at their site. With the launch of DRESSBAR, a curated selection of exclusive dresses, it was the perfect opportunity to bring new shoppers to the site and drive more conversions, at scale.

Solution

We partnered with Quantcast to fill the purchase funnel with high-value new shoppers and influenced them to make a purchase.

  • Prospecting: brought new customers to the dressbarn site to build awareness of DRESSBAR’s exclusive designer collections.
  • Personalized Retargeting: shoppers brought to the site through Prospecting were targeted with relevant calls to action on their site-browsing behaviors.
  • Cross-Device Targeting: Quantcast’s mobile solution delivered advertisements catered to the individual device.

    “We were so pleased to share our DRESSBAR launch with new and existing customers. The combination of Quantcast’s Personalized Retargeting solution and Quantcast’s Prospecting allowed us to grow our audience while effectively maintaining our ROAS.”

    -Kim Audan, Vice President of Ecommerce, dressbarn

Results

57% increase in post-click conversions

28% increase in post-impression conversions

125% increase in budget with consistent ROAS