Audience Data is the Next Digital Frontier
Data can be intimidating. Audience management and targeting seems daunting, complicated, and confusing. As a result, many companies try speaking to all their consumers with the same tactics and messaging. Does it work? Sure, sometimes. But really, you’re leaving the bulk of your audience feeling uninspired to connect with you.
By leveraging a data-driven audience strategy, finding, activating, and measuring audiences is easier than ever with user matching capabilities available in our media platforms or via a host of data onboarding partners.
With these tools, we can:
- Associate cross-device behaviors to a single user
- Find offline individuals such as store buyers and direct mail recipients
- Improve audience match rates
- Measure omnichannel impact
- Strengthen the impact of your digital channels managed by Blue Moon Digital
Experiences are customized with audience data
Re-engage audiences who have interacted on-site
Target customers you know, in segments you’ve defined
2ND & 3RD PARTY AUDIENCES
Find customers who shop with your partners and competitors
Reach users similar to your existing and third party data
We dig deep into audience demographics, interests, online activity, onsite behaviors, omnichannel purchase behaviors, competitive brand preferences, and other rich data points to create highly targeted content for your segments.
By aligning these segment-specific strategies across channels, we ensure a consistent experience across all marketing touch points, both online and offline.
The management of your audience data and strategy can occur through a host of technologies such as your CRM platform, an Audience Builder, or a sophisticated Data Management Platform (DMP). As a technology-agonistic agency, we’ll work within your platforms or vet new ones.